Create Brand Growth with promotional boosts or campaign amplifications with RetailMedia.One
In recent years, media fragmentation and price inflation increased the cost of effect. Mass media channels, like TV, are still undeniably strong in supporting brand campaigns. Marketing science however clearly indicate that TV should be amplified by Retail Media to create maximum power in top and middle funnel.
The RetailMedia.One platform provides exclusive premium and high-impact formats that deliver strong branding power, making brand building & activation through Retail Media scalable and efficient. Moreover, the platform brings together fragmented Retail Media offerings into a comprehensive and effective megachannel, delivering mass reach and impact to brands and media agencies.
RetailMedia.One also provides advice and assistance in creating sustainable Brand Growth. We offer knowledge and excellence in 1) Brand strategy, 2) Alignment of content, 3) Integrated effect measurement, 4) Building best practices and case building & 5) Innovation and experimentation.
The platform provides exclusive premium and high-impact formats that deliver strong branding power, making brand building & activation through Retail Media scalable and efficient.
Why use the RetailMedia.One platform?
Traditional media, especially TV advertising, is a dominant factor in creating brand growth. But fragmentation, price inflation and low reach in audiences under 45 years are real issues.
From 2019 to 2022 numerous campaigns has been benchmarked on brand uplift. A leading cross media effect measurement agency found that TV advertising combined with Retail Media (and DOOH) consistently overperformed on top and middle funnel results.
RetailMedia.One is being used together with other brand channels like TV to create maximum levels of brand impact. Brand growth is being accelerated because of adding mass and unique reach. Brand effect is amplified by nudging via Retail Media visuals during the whole shopping journey.
RetailMedia.One offers three types of solutions.
- Short-term promotional boost.
- Mid-term campaign amplification.
- Always-on brand halo.
TV advertising combined with Retail Media (and DOOH) consistently over-perform on top and middle funnel results.
We offer instant ad visibility in and around leading (5000) supermarkets, drugstores, departments stores and more. On top of this, we offer high impact in large shopping malls, leading marketplaces and the top 100 most popular commercial flyers (folders). In other words, we reach virtually all shoppers in the Netherlands.
The 10 promises of RetailMedia.One
What can brands and agencies expect from RetailMedia.One?
- Mass reach within 18+ population. (+70%)
- Instant reach within the ‘unreachables’.
- High contact frequency per campaign.
- Synergy with traditional media.
- Optimization of brand halo effect.
- Comfort of a unified media process.
- Reliable media reporting.
- Independent integrated brand measurement.
- Expert knowledge on realizing brand growth.
- Positive energy from accelerating brand growth.
Retailmedia.one’s launch is the result of a collaborative effort between brands, retailers, and media agencies. The shared belief is that Retail Media will become an integral part of modern media strategies for brand growth.