We offer cooperation and collaboration to create a healthy Retail Media Ecosystem.
With nationwide mass reach, Retail Media offers value throughout the consumer purchase journey. The platform also provides support to retailers in their media ambitions, offering relevant effect research, case development, format and technique standardization, consistent currencies, transparent reporting, and making the industry attractive to young professionals.
RetailMedia.One also provides strategic and commercial guidance. We call this the REAL framework. It allows us to deliver retail media excellence by co-designing and implementing business growth tracks like 1) Growth strategy, 2) Product, program & narrative, 3) Direct sales, 4) Agency sales and 5) Currency, measurement and reporting.
The platform provides exclusive premium and high-impact formats that deliver strong branding power, making brand building & activation through Retail Media scalable and efficient.
Why use the RetailMedia.One platform?
Traditional media, especially TV advertising, is a dominant factor in creating brand growth. But fragmentation, price inflation and low reach in audiences under 45 years are real issues.
From 2019 to 2022 numerous campaigns has been benchmarked on brand uplift. A leading cross media effect measurement agency found that TV advertising combined with Retail Media (and DOOH) consistently overperformed on top and middle funnel results.
RetailMedia.One is being used together with other brand channels like TV to create maximum levels of brand impact. Brand growth is being accelerated because of adding mass and unique reach. Brand effect is amplificated by nudging via Retail Media visuals during the whole shopping journey.
RetailMedia.One offers three types of solutions.
- Short-tem promotial boost.
- Mid-term campagin amplification.
- Always-on brand halo.
No retailer is large enough to offer +70% reach. Mass reach must be the fruit of cooperation.
We offer instant ad visibility in and around leading (5000) supermarkets, drugstores, departments stores and more. On top of this, we offer high impact in large shopping malls, leading marketplaces and the top 100 most popular commercial flyers (folders). In other words, we reach virtually all shoppers in the Netherlands.
The 10 promises of RetailMedia.One
What can brands and agencies expect from RetailMedia.One?
- Mass reach within 18+ population. (+70%)
- Instant reach within the ‘unreachables’.
- High contact frequency per campaign.
- Synergy with traditional media.
- Optimization of brand halo effect.
- Comfort of a unified media process.
- Reliable media reporting.
- Independent integrated brand measurement.
- Expert knowledge on realizing brand growth.
- Positive energy from accelerating brand growth.
Retailmedia.one’s launch is the result of a collaborative effort between brands, retailers, and media agencies. The shared belief is that Retail Media will become an integral part of modern media strategies for brand growth.