- News
- February 2, 2025
Bart Asberg joins RetailMedia.One as Commercial Director: A New Chapter in Smart Growth.
RetailMedia.One proudly welcomes Bart Asberg to its leadership team as Commercial Director and Associate Partner. His appointment marks an important step in the company’s mission to scale impactful retail media collaborations across its growing network, which includes SPAR university, Shell, and Bruna.
At first glance, his age might surprise some. But for founders Marcel Vogels and Mark Stockx, the decision to bring Bart into the management team was a deliberate one. Having built commercial teams before, they recognized in Bart the rare combination of strategic creativity, commercial instinct, and a genuine passion for communication.
Shaping the future of retail media through collaboration and curiosity
Bart’s journey into marketing and media started with Turff, where he first got a feel for working closely with brands. His academic background, from architecture at TU Delft to Strategic Entrepreneurship at Erasmus University, gave him a unique lens on how to translate abstract ideas into tangible stories. Whether it was visualizing design concepts or crafting entrepreneurial narratives, communication has always been the connecting thread.
At RetailMedia.One, Bart will focus on building strategic relationships with brands, agencies, and organizations. His goal is to turn retail media from an interesting concept into a concrete growth driver for clients. This means listening closely, understanding challenges, and offering solutions that are not just relevant but effective.
RetailMedia.One is more than media. It is technology, AI, and data intelligence
Bart is clear about one thing. Retail media is not just about putting screens in stores. Behind the surface lies a powerful AI-driven infrastructure. The NORM Retail Media Intelligence Platform is at the heart of it. It delivers verified retail reach, real-time audience behavior, and measurable campaign impact. It is a major leap forward for advertisers looking for scale, insight, and accountability.
His ambition is to make this story part of every commercial conversation. By connecting it with agency planners, brand leads, and marketers who need results, Bart wants to bridge the gap between media strategy and business impact.
First 100 days: conversations, campaigns, and momentum
Bart is kicking off his role by speaking with as many market players as possible. He wants to understand what the market needs, what clients are missing, and where RetailMedia.One can make a difference. He is also prioritizing activation, launching campaigns for Shell, SPAR university, and Bruna with new energy and commercial focus.
At the same time, Bart is helping grow the team. With demand rising and the proposition stronger than ever, building the right team is key. He is actively looking for curious, ambitious, and social professionals who want to join the journey.
A commercial lead with a creative compass
Bart stands out because he brings a mix of strategic thinking, genuine curiosity, and honest communication. He listens, challenges assumptions, and always looks for the bigger opportunity. He is not afraid to say when something will not work, because real value comes from long-term trust and shared success.
His vision is clear. RetailMedia.One should be the first name that comes to mind for brands and agencies when retail media is on the table. A place where smart media meets smarter insights, and collaboration is always the starting point.
Want to catch up with Bart? Reach out on bart@retailmedia.one.
