- News
- July 18, 2025
Biggest Dutch Alliance in In-Store Communication and Retail Media
RAP Media, specialist in in-store digital signage for over 20 years, has acquired the Octoplus software and contracts from industry peer UW-s. This move merges forces into one powerful platform: RRUN. Nearly 4,000 screens in food and non-food retail will be managed through RRUN, with further expansion driven by RetailMedia.One.
RRUN: Control Over Screens and Media Revenue
RRUN gives retailers full control over screen communication — from entry screens to checkout monitors. Content management is easy, whether for internal messaging or national campaigns.
Compatible with most standard operating systems, with hardware and maintenance provided by RAP Media.
Media Sales and Revenue via RetailMedia.One
Integrated with RetailMedia.One, RRUN allows for automatic campaign sales, management, and settlement. Retailers receive a fair and transparent fee per campaign, without needing to invest or take extra steps.
“With RRUN, retailers generate recurring media income and become part of a national programmatic network appealing to top brands and agencies,” – Mark Stockx, founder, RetailMedia.One
Insight and Measurement via NORM
RRUN connects directly with NORM, the retail intelligence platform that tracks reach, effect, and sales impact — fast and clearly presented for both advertisers and retailers.
Live Within Weeks
RRUN offers a plug-and-play setup for content, campaign, and revenue management.
All-inclusive: from hardware to admin.
“RRUN gives retailers full control over screens, campaigns, and ROI — with the speed and quality the market expects,” – Elmer de Vries, founder, RAP Media
Want a demo or more info?
Get in touch: elmer@rapmedia.nl or marcel@retailmedia.one Phone: +31 643 025 322
About RAP Media
RAP Media is a full-service in-store communication partner based in Hilversum. With over 20 years of experience in narrowcasting, they help retailers reach the right audience at the right time with strong, visual messaging — from strategy to installation and support.
About RetailMedia.One
RetailMedia.One is the leading retail media platform in the Netherlands, enabling advertisers to activate in-store and omnichannel campaigns. Exclusive partner for Shell Netherlands and SPAR University. Recognized in the VIA Retail Media Ecosystem 2025. Based in Amsterdam.
About NORM
NORM delivers real-time insight into store traffic, campaign reach, and sales uplift. Developed by Marcel Vogels (DMA-Institute, MeMo2, THX) and recently featured in national media with data on Jumbo vs. Lidl. Also listed in the VIA Retail Media Ecosystem 2025. Based in Amsterdam.
