- News
- October 19, 2026
RetailMedia.One significantly expands its programmatic SPAR network.
With the expansion of its programmatic SPAR network, RetailMedia.One offers advertisers even more opportunities to build brand preference and influence purchase decisions at relevant moments in everyday life: on the go, during a lunch break or while shopping for daily essentials. Through SPAR city, SPAR buurt and SPAR express, marketers and media agencies can reach relevant audiences in city centres, villages and urban neighbourhoods, as well as at petrol stations operated by brands including Texaco and Esso.
The programmatic network now comprises more than 600 screens across over 330 locations, with screens on storefronts, at entrances and at checkouts. Nearly 70% of the newly connected screens are located inside stores.
The advertising inventory is available immediately for programmatic buying through established media agencies and DSPs, making it easy to integrate into existing media plans.
Thank you to our partners MyAdbooker, First Impression and, of course, SPAR for making this expansion possible!
