Student communication partnership launched: Appèl and RetailMedia.One join forces

Appèl communicates with students through digital screens in canteens, restaurants and hospitality areas at schools, colleges and campuses. These channels are used to inform students about menus and promotions, while encouraging healthier and more sustainable food choices. Together with RetailMedia.One, this narrowcasting network will now also be opened up for campaigns relevant to students, focusing on themes such as health, sustainability, careers and study orientation.

RetailMedia.One, the market leader in independent retail media and intelligence, supports Appèl with the development of media propositions, daily operations and campaign insights. By combining Appèl’s network with SPAR University, also an exclusive partner of RetailMedia.One, a broad and nationwide platform to reach Gen-Z is created.

“To reach Gen-Z today, you need to be where they learn, eat and live. With Appèl and SPAR University, we now have that network complete,” says Mark Stockx, Partner at RetailMedia.One.

Emiel van Bockel, Digital Director at Appèl, adds: “This collaboration perfectly matches our B Corp ambition to make a positive contribution to society every single day. We help younger generations not only to make healthier food choices, but also to embrace a vital lifestyle with campaigns around sustainability, health, career and study choice. At the same time, we strengthen partnerships with our clients, who pursue those very same goals.”

About Appèl
As a family business from Brabant, Appèl has been bringing joy at work and, above all, good food to the table since 1978. You can find us everywhere: in schools, universities, companies, institutions, the hospitality sector and at events. For young, old and everyone in between, including the generations of tomorrow. In education we are the market leader, showing with healthy food and innovative concepts that tasty and healthy can go perfectly together. We also make every company restaurant the beating heart of the organization, where colleagues meet, connect and of course enjoy good food. Together with our guests we love to celebrate the small and big moments, every single day, that make life a little more special and tasty. We want to make an impact today, but also contribute to a healthier and more sustainable lifestyle for future generations. More information: www.appel.nl

About RetailMedia.One
RetailMedia.One is an innovative media company based in Amsterdam, focusing on retail media through digital and physical in-store channels. They develop and manage campaigns at exclusive retail locations, using screens, audio and other in-store touchpoints. With their own retail intelligence platform NORM they provide advertisers and media agencies with transparency in actual reach and effectiveness. In a short time RetailMedia.One has established itself as the market leader in the Netherlands in the field of independent retail media. In the annual retail media ecosystem, published by VIA, both RetailMedia.One and NORM are listed.