- News
- April 2, 2026
Today marks three years of RetailMedia.One.
A good moment to reflect on what we have built so far.
In this time, we have mainly focused on developing a model that enables advertisers and media agencies to create scalable national impact, particularly in the mid funnel. Think of objectives like ad recall and brand consideration. This drives repeat purchase and creates an always on presence, while ensuring that our retail partners are properly rewarded for their effective reach. And effective it is. The media we deliver reaches consumers in a highly concentrated way.
In the end, brands want impact, agencies want scalability, and retailers want high margin volume. Creating value for all three stakeholders in a balanced way is essential. That balance is the foundation of long term success.
As of April 2, 2026, we believe RetailMedia.One has reached a real point of momentum. The kind of growth inflection every entrepreneur hopes for, but can never fully predict. Together with an exceptional team full of curious, driven, and sharp minds, we have achieved three key milestones.
First, strong mid funnel propositions
With the introduction of transparent and measurable Takeovers and Boosters, brands have embraced these solutions at scale. High ad density in the right context consistently leads to strong mid funnel performance. This is where we truly empower media planners.
Second, growing media agency partnerships
Over the years, we have built strong relationships with agencies. In the beginning, this was sometimes complex. Screens were placed in DOOH, app advertising in digital, loyalty programs in performance, and in store in retail media. But what happens when everything comes together in a Takeover? While we fundamentally deliver retail media, it is executed in a multi touch, highly concentrated way. This makes it relevant across multiple teams. Once that clicks, real scale follows.
Third, the core: exclusive retail partnerships
Our retail partners are seeing significant growth. Not just in revenue volume, but also in margin. RetailMedia.One removes complexity and fixed costs by managing everything end to end, from sales to operations, measurement, and programmatic. The result is a strong and growing stream of net retail media income, month after month, year after year.
With new retailers joining soon, more brands activating, expanding agency deals, and upcoming international markets, the journey is only just getting started.
What an incredible ride so far. On to the next three years.
The RM1 team
