Retail media intelligence and measurement platform NORM becomes an independent company following strong growth.

NORM brings together data, models and benchmarks in a single intelligent retail measurement platform. It supports every aspect of retail media measurement, providing clear insight into the returns generated by media investments. The platform also transforms sales data into actionable commercial insights, enabling retailers and brands to answer questions about sales, reach, trends and effectiveness within seconds. Hence NORM’s promise: “Ask retail anything.”

NORM is led by Marcel Vogels, former founder and CEO of MeMo², a Kantar company, and current partner at RetailMedia.One:

“Retailers invest heavily in platforms and dashboards to collect data and distribute insights. It is often in that final stage that costs increase uncontrollably. NORM takes a different approach. We combine retailer data with relevant external data sources and make the resulting insights available quickly, reliably and affordably. This not only improves collaboration within the retailer’s organisation and with suppliers and brands, but also creates greater commercial value while reducing the cost of analysis and reporting.”

Transparent and demonstrable

NORM was developed in response to real-world, day-to-day retail challenges. It makes complex data accessible and relevant to specialists such as category managers, retail media professionals, commercial teams and other stakeholders.

Willard van der Leest, Head of Brand, Comms & Digital at Shell BeNeLux and France:

“As a brand and a marketer, there is ultimately one thing you want to know: what did my media investment deliver? This applies to all media, and particularly to retail media. Robust impact measurement and attribution are essential if we are to move beyond reach and impressions and understand the actual impact on brand and sales. NORM helps make that impact transparent and demonstrable, allowing us to better understand what works and continuously improve the effectiveness of our investments.”

Availability

NORM is available immediately through licences and on a pay-per-report basis. Introductory workshops featuring live data and practical cases are also available.

Alongside further growth in the Netherlands, NORM is targeting international expansion into the United Kingdom, Germany, France and Belgium. NORM will also continue to provide insights within RetailMedia.One, as it has done to date.

For more information or to request a demonstration, please contact:

Marcel Vogels
Marcel@RetailMedia.One
+31 (0)6 4302 5322

Website: NORM-intelligence.one