RetailMedia.One Expands Its Network Within Cäsar.

Combining Location, Audience and Context

Cäsar enables users to define campaign areas and build targeted media plans using multiple data sources.

By making more RetailMedia.One locations available within the platform, agencies can integrate retail media into plans for shopper marketing, brand building and non-endemic campaigns.

The available propositions include locations across Shell, SPAR Express, SPAR Buurt, SPAR Enjoy, SPAR City and SPAR university.

Together, these networks provide access to a wide range of audiences and consumer moments, from motorists and commuters to neighbourhood shoppers, young professionals and students.

Nationwide Scale With Local Precision

The integration supports both nationwide and locally targeted campaigns.

Advertisers can use the networks to build broad national reach, while also selecting specific locations, catchment areas or audience profiles. This allows media, location and context to be combined more effectively within a single campaign plan.

It also helps agencies move beyond viewing retail media as a collection of individual retailer propositions. Instead, locations can be planned as part of a connected media network with scale, audience relevance and measurable impact.

Making Retail Media Easier to Plan

Retail media is developing faster than the traditional categories in which it is often placed.

Making RetailMedia.One’s locations available through Cäsar helps agencies find the right environments more easily and activate them more precisely. It brings the market another step closer to treating retail media as a fully integrated part of the wider media mix.

Read the full story at Marketing Report