Shell Launches Powerful ‘Station Takeover’ for Suppliers and Marketing Partners.

What’s unique about the Shell Station Take-over? The proposition provides audio-visual media touchpoints both outside and inside the stores to maximize awareness levels for advertisers. The takeover includes highly effective digital out-of-home on forecourt, welcoming screens at the entrances of Shell stores, and in-store exposure through screens and audio commercials to amplify the message.

All campaigns are measured by an omnichannel effect tracker (NORM).

 

Why is Shell’s Station Takeover compelling for Suppliers and Marketers? Shell is positioned exceptionally well to lead retail media in the mobility sector. Shell is undoubtedly the dominant player in the Netherlands with 77% of all drivers visiting Shell on a regular basis. Moreover, Shell also attracts significantly more daily and highly frequent customers than any other competitor in the Dutch market, making Shell an ideal location for brands to amplify their message and foster loyalty. This makes the take-over package particularly appealing for brands aiming to achieve top-of-mind awareness, campaign recall and long-term customer loyalty.

 

Who’s benefiting? Current Supplier and FMCG partners are benefitting from this take-over. Also, B2C brands in sectors like streaming content, automotive, telecom, insurance, banking, governmental institutions, fashion, marketplaces and supermarkets. And do not forget B2B brands, like consulting firms, technology providers, tax specialists, software, security, business insurances, recruitment, or outplacement services. In the end, Shell is the number one destination for daily commuters and professionals across the Netherlands, from working family managers and business owners to plumbers and C-level executives.

 

What are the benefits for brands & agencies? RetailMedia.One guides clients of the “Station Takeover” through onboarding, providing details on reach, audience, timing, and pricing. When campaigns are ready to be activated, creatives are uploaded via the RetailMedia.One platform, reviewed for compliance, and approved by Shell. Once approved, the campaign goes live as scheduled, with performance and brand impact reports delivered shortly after the campaign concludes, offering clear insights into brand and sales effects.

 

Willard van der Leest (Head of Digital Marketing & Media Benelux): “Shell Netherlands combines mass reach with audio-visual impact facilitated by a professional campaign process including effect reporting. I strongly believe in strong partnerships with our advertisers, and this take-over product and process is facilitating exactly that”.

 

Mark Stockx (Partner RetailMedia.One): “Conversations with interested advertisers and agencies are starting today. Ultimately aiming for effective campaigns and strong strategic partnerships”.

 

About RetailMedia.One

Retailmedia.one is a game-changer in the retail media landscape, providing a seamless solution for in-store and cross-media campaign management. Our platform acts as a one-stop shop, enabling effective retail media planning, optimized pricing strategies, and omni-channel campaign evaluation. By diving deep into consumer behavior, we help brands to understand & monetize their audience and drive better outcomes. With retailmedia.one, we simplify the complexities of retail media, allowing teams to focus on what matters most—delivering impactful campaigns and achieving measurable growth.

RetailMedia.One, in addition to its platform, also offers exclusive retail media through strategic partnerships with retailers. Shell Netherlands is a prime example of this.