RetailMedia.One introduces NORM, the new retail media intelligence platform.
RetailMedia.One introduces NORM, the first independent retail media intelligence platform in the Netherlands. With NORM, supermarket, store, restaurant, gas station, and shopping behavior are systematically translated into valuable insights.
NORM utilizes mobile location data enriched with profile information such as demographics, (cross)media consumption, mobility, and shopping behavior. Insights derived from shopping behavior, for instance, are uniquely applicable to areas such as in-store advertising. However, NORM also provides clarity on online and in-app shopping behavior.
The added value of NORM lies in further professionalizing the Dutch retail media channel. It facilitates integrated media planning and evaluation of retail media, creates new and meaningful metrics for better comparisons between retailers, and supports retailers in shaping effective media and data monetization strategies.
Mark Stockx, partner at RetailMedia.One, states, “It is evident that NORM enables integrated planning and optimization of retail media. But NORM also proves to be a strategic treasure trove for retailers themselves.”
NORM will continue to roll out new updates, including the addition of new data streams and analysis capabilities, ensuring that collective intelligence keeps growing. The automated insights from NORM are exclusively accessible to the directly collaborating partners of RetailMedia.One.
About RetailMedia.One
RetailMedia.One brings together the fragmented world of retail media into one platform. Brands and agencies can utilize retail media at scale through this platform. The platform is characterized by technical innovations such as campaign management automation, integrated campaign effectiveness measurement, and advanced planning techniques. Talpa Media Solutions is the exclusive sales partner in the Netherlands for the retail media inventory offered by RetailMedia.One.
Additionally, RetailMedia.One provides strategic consultancy and staffing services to larger retailers in the areas of media and data monetization.
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Exclusive collaboration between Talpa Network Media Solutions and RetailMedia.One
Talpa Network Media Solutions has joined forces with RetailMedia.One in an exclusive collaboration. This alliance offers advertisers the opportunity to efficiently spread their campaigns across various platforms, including TV, radio, digital and print media, as well as retail media. This integrated approach provides an effective media experience across all channels.
In the fragmented world of retail media, the RetailMedia.One platform brings together the largest Dutch retailers. Media Solutions, the saleshouse of Talpa Network, offers advertising opportunities for an effective cross-media approach to consumers. The addition of retail media to the cross-media portfolio increases both the frequency and relevance of brand messages. This results in an effective connection with consumers at key moments in their daily lives. The collaboration enables more scale, speed, and standardization in a campaign.
Allard Ruyl, CEO of Media Solutions: “The collaboration with RetailMedia.One creates new opportunities for our advertisers. This partnership enriches our portfolio by linking traditional media to the innovative field of retail media. This leads to an improvement in how brands communicate and interact with their target audiences, resulting in more profound and effective marketing results.”
Mark Stockx, RetailMedia.One: “Over the past year, we have sought connections with retailers, brands, and agencies to establish retail media in the Netherlands. This exclusive collaboration with Talpa Network is a big step forward to make the brand power of retail media available for every brand and every media agency.”
The collaboration starts from January 1, 2024.
About Talpa Network
We are Talpa Network: an open media network active in the fields of video, audio, digital, print, and e-commerce. Our motto is ‘together you achieve more,’ referring to how we work and how we make an impact. In an increasingly international media landscape, our media network ensures that content from Dutch creators and brands continues to reach our beloved local audience. With our main brands (SBS6, NET5, Veronica, Radio 538, Radio 10, Sky Radio, LINDA., VakantieVeilingen, and ActievandeDag), trusted formats, and smart partnerships, we reach over 90% of the Netherlands weekly. We are constantly looking for ways to reach even more people better with our content: we do this with our people, creators, brands, and our saleshouse Media Solutions.
Talpa Network was founded in 2017 by four-time Emmy Award winner John de Mol.
About RetailMedia.One
The originally Dutch platform RetailMedia.One brings together the fragmented Dutch Retail media offering and simplifies its activation for brands and media agencies. The platform facilitates a streamlined campaign process with a focus on professional campaign management, creative support, asset delivery, and brand impact reporting. Virtually all major retailers with premium retail media inventory are accessible on the platform. In addition to supporting advertisers and agencies in achieving more brand growth through Retail media, RetailMedia.One also streamlines processes related to ‘trade’ or supplier contributions. The consultancy arm of RetailMedia.One develops next-level data and media monetization strategies for retailers and other high-traffic organizations.
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Havas Media Announces Partnership with RetailMedia.One
Havas Media announces a strategic partnership with RetailMedia.One, marking a significant milestone in the development of retail media in the Netherlands. This collaboration comes at a time when retail media in the Netherlands is rapidly evolving, with leading retailers such as AHMS, Jumbo, HEMA, Mediamarkt, Bruna, PLUS, Kruidvat, and SPAR at the forefront of this shift. The combined reach of these retail giants currently surpasses that of any other media channel in the Netherlands.
However, the complexity of retail media has proven to be a challenge for smooth, straightforward, and effective activation, notes Thijs Muller, CEO of Havas Media Netherlands. For this reason, we are delighted to announce our partnership with RetailMedia.One. This partnership enables Havas Media to deploy retail media at scale for brand visibility and sales in a simple and effective manner.
RetailMedia.One has assembled an impressive collection of retail media inventory from various Dutch retailers on a single platform. Importantly, the platform automates the entire process, including activation, measurement, and optimization. Optimization is supported by accurately tracking brand and sales effects resulting from marketing and/or trade campaigns.
Jasmijn Bouwmeester, Client Managing Partner of Havas Media Netherlands, adds: “This partnership seamlessly aligns with Havas’ mission to harness creativity, media, and entertainment in a smart and powerful way to maximize brand growth and performance. Thanks to this partnership, advertisers can now fully leverage the potential of retail media. We expect Havas Media to further evolve in the coming years as a data-driven specialist in the effective application of retail media for brand and performance purposes.”
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Brand expert Marc van Eck joins RetailMedia.One
RetailMedia.One has announced that brand expert Marc van Eck will be joining the company as a partner. Together with founders Theng Chong, Mark Stockx, and Marcel Vogels, Marc will form the company’s management team. His aim is to help the largest brands in the Netherlands reach and engage with their consumers in new and innovative ways.
According to the Dutch retail media specialist, the biggest brands in the Netherlands need to think carefully about how they can best reach their target audiences in the future. With Marc on board, the company can provide real momentum and substance to these efforts.
Marc van Eck himself is excited about the possibilities of working with RetailMedia.One. “As an experienced brand specialist, I’m involved in virtually all aspects of building and growing strong brands. However, I’m increasingly seeing brands struggle to reach and engage enough consumers. I’m convinced that we’re on the cusp of a hyper-rapid evolution that will revolutionize retail media. Retail media will reach people throughout their shopping journey and strengthen brand impact. This will often run parallel to TV campaigns. I believe that in five years’ time, we won’t be able to imagine retail media being used solely as a trade marketing tool.”
RetailMedia.One has already managed to attract an impressive number of media partners in a short amount of time, enabling it to create a national reach platform. The company aims to complement traditional TV channels by building brands through innovative retail media strategies.
Mark Stockx, one of the founders of RetailMedia.One, sees Marc’s arrival as a major boost for the company. “There are few specialists in the Dutch brand landscape with as much experience and a solid track record as Marc. I expect that the dynamic, energy, and synergy from his expertise and network will immediately contribute to the goals and ambitions of brands, retailers, and RetailMedia.One.”
RetailMedia.One is based in the Icemobile/BrandLoyalty offices and connects brands, retailers, and other media providers on its platform. Its primary goal is to accelerate brand growth. The company also provides support to retailers in developing more sustainable forms of media exploitation and to brands seeking to accelerate growth through effective reach, frequency, and impact.
Marc will begin working with RetailMedia.One immediately alongside his other activities.
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RetailMedia.One launches to overwhelming support from Dutch B2B Publications
RetailMedia.One, the omnichannel retail-mediaplatform, has launched to widespread acclaim from leading Dutch business-to-business publications such as Emerce.nl, Adformatie, and Marketing Tribune.
The platform, founded by Theng Chong, Mark Stockx, and Marcel Vogels, brings together the fragmented retail media offerings for brands and media agencies into one large channel, making it scalable to support, expand and activate brands.
Marcel Vogels, co-founder of RetailMedia.One, commented, “Where retail media historically has been used primarily for sales and conversion, we see a great added value for brand growth.”
Theng Chong, co-founder of RetailMedia.One, added, “Retail media is growing rapidly, and we believe there is a great opportunity to add value to the consumer’s buying process and to contribute to brand growth.”
Mark Stockx, co-founder of RetailMedia.One, said, “We bring together the fragmented retail media offerings for brands and media agencies into one large channel, making it scalable to support, expand, and activate brands.”
The founders also expressed their gratitude for the overwhelming support from the Dutch business community. “We believe that by bringing together the fragmented retail media offerings of various brands and media agencies into one large channel, we can make it scalable to support, expand, and activate brands,” said Theng Chong.
RetailMedia.One is committed to RetailMedia.One is dedicated to grow the connective power of retail media with the purpose of brand growth.
For more information, please reach out to Marcel Vogels (Marcel@retailmedia.one), Mark Stockx (Mark@retailmedia.one).
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RetailMedia.One launches unified Retail Media platform
Retailmedia.one, a Dutch-based company, has recently launched a unified Retail Media platform. The company’s founders, who are experienced industry professionals, are confident that the platform will drive brand growth and offer a comprehensive solution to the rapidly growing Retail Media sector in the Netherlands.
Retailmedia.one is anticipating significant growth in the Retail Media sector in the coming years, with projected media spending expected to reach 2 billion euros in the next five years. As such, the company has developed a unified and omnichannel retail media platform that enables brands and media agencies to quickly and effectively reach and engage Dutch consumers.
The platform provides exclusive premium and high-impact formats that deliver strong branding power, making brand activation through Retail Media scalable and efficient. Moreover, the platform brings together fragmented Retail Media offerings into a comprehensive and effective megachannel, delivering mass reach and impact to brands and media agencies.
Retailmedia.one’s founders believe that Retail Media has the potential to drive brand growth, in addition to sales and conversion. With a nationwide mass reach, Retail Media offers value throughout the consumer purchase journey. The platform also provides support to retailers in their media ambitions, offering relevant effect research, case development, format and technique standardization, consistent currencies, transparent reporting, and making the industry attractive to young professionals.
Retailmedia.one’s launch is the result of a collaborative effort between brands, retailers, and media agencies over the past year. The shared belief is that Retail Media will become an integral part of modern media strategies for brand growth. By offering collaboration, consistency, and scale, Retailmedia.one’s platform provides advertisers with a powerful solution for their brand growth needs.
In conclusion, the launch of the unified Retail Media platform by Retailmedia.one presents an excellent opportunity for brands and media agencies to leverage a powerful tool to reach and engage Dutch consumers effectively. The platform’s comprehensive and scalable solutions and the founders’ commitment to excellence make Retailmedia.one a valuable partner for brand growth.
Interested to learn more? Contact marcel@retailmedia.one or mark@retailmedia.one .